Everett Chiropractic Center Blog

May 16, 2018

Seth Godin Nails It… Again (As Usual)

The triumph of everyday design

Luxury goods used to be better. Better than the alternatives.

The best-made clothing, the best saddle, the most reliable luggage. The top of the market was the place people who cared needed to go to buy something that had the highest performance.

Today, though, a Toyota is a better car than a Bentley. More efficient, more reliable. The Vertus phone was a joke, and no one needs a $200 mouse when a $9 one is faster and easier to use.

I spent some time at a high-end hotel on a recent gig. The light switches were complicated and didn’t work quite right. The door handle was awkward. The fancy faucets sprayed water on whoever was standing in front of the sink. All expensive, none of it very well-designed.

As materials have gotten cheaper and easier to find, it’s design that matters. And the market is demanding better design–which is easy to copy and easy to improve.

Expensive is not the relevant metric, utility is.


April 18, 2018

Seth Godin: So Simple Yet So Profound

His writing I mean…

The words that work

We’re bad at empathy. As a result, when we’re arguing a point with someone, we tend to use words and images that work on us, not necessarily that help the other person.

So, if you want to understand how to persuade someone, listen to how they try to persuade you.

For example, one partner in a conversation might use concepts like power and tradition and authority to make a case, while the other might rely on science, statistics or fairness. One person might argue with tons of emotional insight, while someone else might bring up studies and peer reviews.

What they’re actually doing is talking about things in the way they like to hear them.

February 4, 2018

Seth Nails It: The Super Bowl is for Losers


Now I know why no one is answering their phones right now…



January 11, 2017

Seth Godin: Fixing The Buffet Line

I think in terms of systems, but this fits just fine. And he writes so well it is fun just reading his words.

Fixing the buffet line 

Here’s the obvious way: Watch people waiting to go through the line. Find the spot where the line slows down, where there’s a gap between one person and the next. That’s the spot that needs attention. Add a few spoons, pre-portion the item, remove a step.

Here’s another way: Schedule how people enter the line. By managing the flow, you’ll relax the participants and eliminate rush times.

Here’s a better way: Pull the table away from the wall so people can walk on either side, thus giving your throughput a chance to practically double.

If you work on an assembly line, it’s likely that someone has already thought about this.

But many of us are soloists, or do dozens of tasks a day. It’s not as easy to notice where the bottlenecks are, so we have to look for them.

Have you considered the high cost of task switching? It probably takes you a little while to stop doing one thing and start doing another with efficiency. What happens when you switch less often?

Also: Consider the sprint test. If there’s a task that comes up often, challenge yourself and your team to, just this once, organize and prepare to set a world record at actually completing this task. Get all the materials and processes set in advance. Now, with focus, seek out your most efficient flow.

Obviously, you can’t do this every single time, but what did you learn? Steal the best parts and add them to your daily practice.

Is there someone who is more productive at a given task than you are? Watch and model. Even the way you hold the scoop, reach across the table or move the mouse is sufficient to change everything.

One last thought: Inspections are essential to maintain quality, but re-inspection is duplicative and slows things down. Where is the best place to be sure you’ve done the work properly? Do it there and then, and not again, and not five times. Organizing to build quality into the process, with steps that check themselves, is far more productive than constant task switching and over-inspection.

August 16, 2016

How T0 Save A Lot Of Time

This Seth Godin Blog Post will go over the heads of many (those who need to understand it most:-), but a slow read will help the rest of us not waste time.

Don’t argue about belief, argue about arguments 

The essence of a belief is that we own it, regardless of what’s happening around us. If you can be easily swayed by data, then it’s not much of a belief.

On the other hand, the key to making a rational argument is that your assertions must be falsifiable.

“I believe A because of B and C.” If someone can show you that “C” isn’t actually true, then it’s not okay to persist in arguing “A”.

The statement, “All swans are white” is falsifiable, because if I can find even one black swan, we’re done.

On the other hand, “The martians are about to take over our city with 2,000 flying saucers,” is not, because there’s nothing I can do or demonstrate that would satisfy the person who might respond, “well, they’re just very well hidden, and they’re waiting us out.”

If belief in “A” is important to someone’s story, people usually pile up a large number of arguments that are either not testable, or matters of opinion and taste. There’s nothing wrong with believing “A”, but it’s counterproductive to engage with someone in a discussion about whether you’re right or not. It’s a belief, or an opinion, both of which are fine things to have, but it’s not a logical conclusion or a coherent argument, because those require asserting something we can actually test.

The key question is, “is there something I can prove or demonstrate that would make you stop believing in ‘A’?” If the honest answer is ‘no’, then we’re not having an argument, are we?

Before we waste a lot of time arguing about something that appears to be a rational, logical conclusion, let’s be sure we are both having the same sort of discussion.

July 25, 2016

Seth Godin: Too Funny Not To Share

What is funny is that I thought I was the only dummy: this must be simple, but why isn’t it obvious to me? Now, can I figure this out without either burning myself or freezing?

“So simple it doesn’t need instructions” 

Eager (and less-talented) designers often get confused about this instruction, turning it into: “It doesn’t have instructions, therefore it’s simple.

Consider a hotel shower. It has 11 things that might be dials, and five that actually are. The alert person, standing under cold water, at 5 in the morning, in a dark hotel room, will probably (???) realize that the bottom dial, all the way near the floor, is actually the one that controls the temperature.

The lack of instructions doesn’t make something simple.

I used to write the manuals for the educational software we shipped in the mid 1980s. The goal was clear: write exactly enough that no one would call us on the phone.

Today, of course, instructions are really cheap to provide. On a shower, all you need is a simple label. But just about anything else you produce ought to come with digital instructions, written or on video.

Don’t make us read your mind.

[Yes, it’s true, almost no one reads the instructions… people are so self-absorbed and hurried that they plunge first. One more reason to build something simple. But at least you can post instructions so that after they fail the first time, they have a shot at getting it right the second time.]

PS if you truly care, list your phone number/email address on the instructions. Not an unattended mailbox. You.*

(*the single best way to improve just about any communication…)

Your designs (and your instructions) will get better faster.

[I limit myself to just one post per year about how bad hotel showers are, fwiw. Mostly, they’re a symptom of a significant lack of care in the face of the rush to make more stuff faster.]

Seth Godin: Too Good Not To Share


What have we become? (And what are we becoming?) 

Every day, we change. We move (slowly) toward the person we’ll end up being.

Not just us, but our organizations. Our political systems. Our culture.

Are you more generous than the you of five or ten years ago? More confident? More willing to explore?

Have you become more brittle? Selfish? Afraid?

Grumpy and bitter isn’t a place we begin. It’s a place we end up.

Do we intentionally choose the optimistic path? Are we eagerly more open to change and possibility?

Every day we make the hard decisions that build a culture, an organization, a life.

Since yesterday, since last week, since you were twelve, have you been making deposits or withdrawals from the circles of supporters around you?

People don’t become selfish, hateful and afraid all at once. They do it gradually.

When we see the dystopian worlds depicted in movies and books, are we closer to those outcomes than a generation ago? Do we find ourselves taking actions that make our conversations more considered, our arguments more informed, our engagements more civil? Or precisely the opposite, because it’s easier?

Your brand, your company, your community: it has so much, is it still playing the short game?

When your great-grandfather arrives by time machine, what will you show him? What have you built, what are you building? When your great-grandchildren remember the choices we made, at a moment when we actually had a choice, what will they remember?

We are always becoming, and we can always make the choice to start becoming something else, if we care.


March 17, 2015

Seth Godin’s Blog Post – Too Important Not To Repeat

The one who makes things worse 

Every committee or organization has at least one well-meaning person who is pushing to make things more average.

“On behalf of the masses, the uncommitted, the ones who don’t care, we need to dumb this down, smooth out the edges and make it more average. We need to oversimplify it, make it a bit banal, stupid even. If we don’t, then some people won’t get the joke, won’t be satisfied, or worse, complain.”

And, by amplifying the voice of the lizard brain, he gets under our skin and we back off, at least a little. We make the work a little more average and a little worse.

This is the studio executive who demands a trite plot, with the usual stereotypes and tropes, played by the usual reliable actor types.

This is the record producer who wants the new song to sound a whole lot like the last song.

This is the NGO executive who fears that the new campaign will offend some minor donors…

Yes, it’s true that the remarkable, edgy stuff we wanted to make wasn’t going to be embraced by everyone. But everyone is rarely the point any more.

In the service of honest communication, perhaps the one who makes things worse should acknowledge that this is what he does for a living. That way, if we want things to be a little more average, we’ll know who to ask.

February 10, 2013

Seth’s Solution Solves Problems


I mention Seth Godin now and then. Today his Blog Post is about a problem (health care recordkeeping) and a solution (a form you can download and fill out for yourself).

It is a good item to have and to keep up to date. I realize that it is another thing to DO, but…. Here is the link to his Blog Post talking about the form:


December 18, 2012

“Lest we forget,” as my wife likes to say.

Filed under: Be careful who you listen to!, Energywork, Wellness care — Tags: , , , — doctordilday @ 3:11 pm

And I like to say, “It goes without saying.” (Or I often think it anyway.) Here, Seth Godin makes another point so important that I have to repeat it for your benefit in case you don’t follow his blog. It is a quality of life point that might resonate with you or someone close to you. Consider it.

“Utility vs. entertainment

A graduate seminar is going on, with a dozen students paying a fortune to fill seats that are in high demand. Some of the students are using cell phones to update Facebook or tweet–and they are sitting right next to students listening intently and not merely taking notes. This juxtaposition puts a very sharp point on an overlooked distinction: some forms of media we engage with because there’s a significant utlity, and sometimes, we’re merely entertaining ourselves.

Every student in the lecture makes a choice in each moment–to be entertained and be in sync with the crowd online, or to find utility, by doing the more difficult work of focusing on something that only pays off in the long run.

And if that was the end of it, caveat emptor. But it’s not, because media consumed doesn’t merely have an impact on the consumer.

Media, of course, has morphed and expanded, and the change is accelerating. It has grown in both time spent and impact on us. Now, media consumption changes just about everything in our lives, all day long. While a century ago, a few minutes a day might have been spent with a newspaper or reading a letter, today, it’s not unusual for every minute of the day to involve consuming or creating media (or dealing with the repercussions of that). Media doesn’t just change what we focus on, it changes the culture it is part of.

I think we can agree that sending animated gifs or wasting an hour with the Jersey Shore have no utility, really, other than as a pasttime. Court TV didn’t make us smarter, it just wasted our time and attention. At the other extreme is learning a difficult new skill or attending an essential meeting, bringing full attention to something that doesn’t always delight or tantalize. Or consider the difference between viewing politics as a sporting event with winners and losers each day, compared with the difficult work of digging in and actually understanding (and participating in) what’s being discussed…

The blended situations, though, are worth sorting out. Is watching the news an activity that has utility? Perhaps it does for a headline, but is an endless, shallow, pundit-filled examination of politics or disasters actually producing value? When we involve desperate strangers in reality TV shows (planned or not), where is the utility? Does it make us better?

The media-industrial complex, of course, wants to turn everything into a profitable show. Is that what we want?

More media is not better media.

Fast media is not improved media.

Pack media is not the media we need.

Entertaining media is not the only option.”

August 17, 2012

Seth Godin’s Blog Post On Corporations

Filed under: Be careful who you listen to! — Tags: , — doctordilday @ 2:10 pm

“Corporations aren’t people, people are people.”

Another great example of how very broken things can get.

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