Everett Chiropractic Center Blog

April 10, 2018

Strategy vs Tactics

This is the best explanation I have seen. (No surprise it comes from Seth Godin!)

Why even bother to think about strategy?

There’s confusion between tactics and strategy. It’s easy to get tied up in semantic knots as you work to figure out the distinction. It’s worth it, though, because strategy can save you when tactics fail.

If a tactic fails, you should consider abandoning it.

But that doesn’t mean that there’s something wrong with your strategy. Your strategy is what you keep doing even after you walk away from a tactic.

A real estate broker could decide that her goal is to get more listings.

And her strategy is to achieve that by becoming the most trusted person in town.

There are then 100 tactics she can use to earn that trust. She can coordinate events, sponsor teams, host community meetings in her office, sponsor the local baseball team, be transparent about her earnings, hire countless summer interns at a fair wage, run seminars at the local library, etc. …

It doesn’t matter if one or two or five of the tactics aren’t home runs. They add up.

But if once, just once, she violates someone’s trust and expectations, the entire strategy goes out the window.

Tactics are disposable.

Strategy is for the long haul.

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July 22, 2017

WHEN You Eat Matters

This research (on mice) reinforces old advice and other human research on the value of eating schemes, such as the “after 8 and before 8” routines. Whether restricted calories will result in weight loss may be tied to whether or not you eat at reasonable times.

This is something I have talked about with patients for thirty years, and Blogged about off and on for the past ten years. Most recently the research on fasting revealed critically important relationships between eating the last meal early and eating the first meal a little later: almost magical improvements in all the numbers that mark the progress from slightly sick to obese and on to metabolic syndrome and the deadly diseases that follow.

It is ironic that doing almost nothing (actually nothing – that is what fasting is) can be so profoundly healthy.

For more information on all of these words, try typing them into the search box on the right – there are probably a dozen or so Posts on each subject:-)

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